TheHolisticDoctorIsIn.com based out of Palm Coast, FL was a great project to work on in regards to it’s many different objectives. The goal of the web site was to create a site that not only offers information but offers an online store to purchase many supplements and have discussion with the staff and other customers as well. To succeed in meeting these objectives Innovative Eyes Web Design created three distinct areas of the site, a CMS, an Online Storefront, and an Online Discussion Forum, all of which can be maintained by The Holistic Doctor Is In staff.

We designed the web site with light colors and chose to incorporate soft browns and greens into the site to complement the All Natural products available in the online store. The site needed to be easy to navigate and have a clean appearance free from excess clutter.

We built the site using a Content Management System in an effort to allow for easy addition or changes to existing web site content. The user discussion forum was put in place to encourage discussion among customers regarding their stories with particular syndromes and the successes from particular supplements. This helps build a community and encourages future returns to the site. Lastly the Online Store was built into the site to allow The Holistic Doctor Is In to sell products online.

The Online Store has many features built in such as complete product and category management, wholesale pricing structure, membership defined products, online coupons, favorite items lists, featured products, recommended products based on past purchases, automatic invoice creation, automated billing and shipping, automatic shipping label creation, generate sales reports and export data into quickbooks, distribution of digital goods such as e-books and many more.

Below is a list of techniques used in this site’s development:

• Custom Art Creation
• Content Management System
• Shopping Cart Implementation
• User Discussion Forum
• Custom PHP
• Search Engine Optimization
• Multiple Databases
• Dynamic Survey Forms
• Data Collection System
• Custom Blog
• PHP, MySql, XHTML, CSS, javascript, AJAX, XML, RSS Feeds